The Game Has Changed

The way audiences gather information is up to them.

It’s no longer just a print and broadcast network world where expensive and time consuming production rules.  Where results were measured in best guesses and consumption took place on a dictatorial basis.  The advertising world is changing and it’s doing so right under our feet, as Louis Pasteur said “Fortune favors the prepared” and those among us who have seen this coming are ready for a whole new world of marketing and the rewards will be great!

This is a world where viewers dictate the times, places, and platforms the content will be seen on.  This world is also a world of demographics, where metrics are as much a part of the mix as the content being viewed.  Owners/producers of this content want to make sure that the right audience is seeing the right content, to do that, and do it well, a viewers demographics become an important part of the whole effort. Viewers enter into a unique exchange now-a-days with content providers, that exchange?  I give you details about me and you serve me content that I can use and enjoy, permission based marketing.  This new media marketing is about success, and it’s no longer measured in vague rounded off to the next decimal point percentages and best guesses.  Now it’s measured in down the the exact viewer counts, time one site, and absolute unique visitors… where they’re at, the exact time they saw the piece, and the exact place they saw it.

The world of marketing has changed, and to those who can keep up with the exactitude and openness of it will be the victors.  I am one of those professionals and I excited by the idea of bringing this understanding to any team I work with.