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In-bound Marketing as Defined by the Grateful Dead
You read that right, The Grateful Dead, the artists of “Truckin’ “ and “Terrapin Station” fame, were one of the first modern in-bound marketers. The Grateful Dead took an idea that wasn’t new and used it to a level of sophistication that can only be marveled at today. The Dead went about promoting themselves in a way that defied every rule of the modern recording and marketing industries. They invited their fans via mailing lists to their concerts, encouraged them to openly record their songs, they gave away their music, and they made their...
read more7 Simple Techniques for Effective Presentations
We’ve all sat through them, the amazing and the dreadful. Presentations that is. Amazing ones are the ones where you have no concept of time, you can’t believe how simple the solution is that was showcased, or how memorable the whole experience was. Dreadful ones are the ones where the presenter read the slides, displayed too much information, droned on and on for an hour or more, and you weren’t really clear what the solution or issue was being discussed. If you know me, then you know I am a fan of Apple and...
read moreWhat are those funny marks on the corners & side of my page?
Back in the day, meaning before the internet, the primary marketing dissemination tool was the printed piece. Creating them was costly, tedious, and expensive and not to be taken on lightly. Why? Because it took a team of individuals utilizing several different mediums and processes to get a single piece out the door and circulating. From concept to completion the creation process was long and difficult and smack dab in the middle of that process was print production. Print production was accomplished with a dizzying array of arcane...
read moreFavicons, and their importance
Your sites favicon is typically the first thing viewers interact with and is the last detail of the sites creation. So, even though it’s the first bit of branding a visitor sees, more often than not it’s something that only gets a small bit of attention or is completely overlooked. How does that quote go? “If you take care of the small things, the big things take care of themselves… ” no truer words have been uttered about your sites Favicon. So what the heck is a favicon and why should I care? If you’re...
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