New Media Marketing, The Game Has Changed

The way an audience gathers information during the buying process has changed. New medias are allowing consumers new ways to create the short list for a product or service so the process of reaching them is dramatically different than even just a decade ago.

It’s no longer just a print and broadcast network world where expensive and time consuming production rules. Where results were measured in best guesses and consumption took place on a dictatorial basis. The advertising world is changing and it’s doing so right under our feet, as Louis Pasteur said “Fortune favors the prepared” and those among us who have seen this coming are ready for a whole new world of marketing and the rewards will be great!

This new world is a place where viewers dictate the times, places, and platforms content will be seen on. This world is also a world of demographics, where metrics are as much a part of the mix as the content being viewed. Owners/producers of this content want to make sure that the right audience is seeing the right content, to do that, and do it well, a viewers demographics become an important part of the whole effort. Viewers enter into a unique exchange now-a-days with content providers, that exchange? I give you details about me and you serve me content that I can use and enjoy when I want it, in short? permission based marketing, or, new media marketing. This new media marketing is about deployment, measurement, redeployment and ultimately success, and it’s no longer measured in vague rounded off to the next decimal point percentages and best guesses. Now it’s measured in down the the precise viewer counts, exact time on site, absolute unique visitors, where the viewer is at, the exact time they saw the piece, and the exact place they saw it.

Powerful stuff indeed, especially when viewed in light of the fact that vagaries of old media still dominate the field.

The world of marketing has changed, it’s faster and it’s metrics driven. Those who can keep up with the speed, exactitude, and openness of it will be the victors.

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