Is it The Art or Science of Good Design That Counts?
The ability to create clever visual metaphors is still a valuable skill, but it’s no longer a guarantee of a marketing campaigns success. In this age of new media...
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A Great Marketing Plan: The Sum of the Parts…
A good plan deployed now, is better than a perfect plan delayed. Apologies to General George Patton, I took some liberties with his quote, but so many great marketing...
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What’s Driving Consumer Attention?
The era of interruption based marketing has passed. All hail the new king, Content Marketing! Creating interest, awareness, and ultimately adoption before someone even...
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New Media Marketing, The Game Has Changed
The way an audience gathers information during the buying process has changed. New medias are allowing consumers new ways to create the short list for a product or...
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