Where Does PR Fit With Social Media?
The advertising and marketing world has changed, no doubt about it. For proof of that, look to the PR world. What used to be a place of deep pockets, buttonholing, and...
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SEO isn’t dead. It just smells funny!
Apologies to Frank Zappa, it’s just such an apt quote for this subject and coming from a man who was an astute observer of human interactions during the latter part of...
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Blogging, the Core of In-Bound Marketing
For more than 15 years, blogs have been a tactic in search of a strategy — That isn’t the case any more. The corporate blog is making a comeback within social media...
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The most drastic of corporate solutions, the logo redesign!
Kirk: “Scottie I need more power!” Mr. Scott: “I’ve given you everything she’s got Cap’n she just can’t give any more”...
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Your Home Page is Dying!
Because of social sharing, traffic is finding alternate paths to your content and it’s only going to get harder to anticipate their entry points! Increasingly though,...
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Using Social Media to Build Your Personal Brand
Over the past month I’ve been asked to give a presentation at local colleges on using social media to self promote, it’s been a great experience. The...
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