A History of Blogging – Infographic

Any in-bound marketing effort needs to have blogging at it’s core, and that’s due in large part to its ease of deployment, it’s completely proprietary, and it’s fast. Each of these makes blogs a compelling medium but that last statement is key. Blogs are the go to medium for messaging and branding and if you use content marketing you know speed is vitally important in getting your message out there. Since hours count and since every one that goes by with no response can spell the difference between success and failure, a blog becomes your best bet to respond to any emerging opportunity.

Because blogs are purpose built for being indexed and can because they can begin yielding SEO results almost immediately upon posting, they’re your best bet in a tight situation. Not having one means that your marketing efforts will have to work almost twice as hard to get on the SERP’s and be noticed. The synergy, the ease of production, and simplicity of maintaing a blog has never been greater than right now, WordPress, Drupal, Squarespace… and a host of others software packages can help you start a blog in 20-40 minutes. Knowing some of blogging’s history can also help you see why it’s become so popular and how you can take advantage of it.

 Important: If you would like to receive a notification when I publish a new post please click here to subscribe to Valley and Associates by Email