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What’s Driving Consumer Attention?
The era of interruption based marketing has passed. All hail the new king, Content Marketing! Creating interest, awareness, and ultimately adoption before someone even knows they want your product or service is the new marketing process. Sounds a little big brother-ish but bear with me here because getting consumer attention is different now. The idea of making your audience stop what they’re doing, concentrate/look at a screen, and then listen to and process your pitch in this day-and-age is almost laughable. Customers, no check that,...
read moreNew Media Marketing, The Game Has Changed
The way an audience gathers information during the buying process has changed. New medias are allowing consumers new ways to create the short list for a product or service so the process of reaching them is dramatically different than even just a decade ago. It’s no longer just a print and broadcast network world where expensive and time consuming production rules. Where results were measured in best guesses and consumption took place on a dictatorial basis. The advertising world is changing and it’s doing so right under our feet,...
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