Blog
Your Home Page is Dying!
Because of social sharing, traffic is finding alternate paths to your content and it’s only going to get harder to anticipate their entry points! Increasingly though, it’s not your home page they enter through. So I have a couple of teenagers, and as with all teenagers your house becomes a staging point for the invasion. Invasion you say, what invasion? The invasion that is the next big social engagement of course, party, concert, gathering… what-ever Dad! Why is this happening? Your friends, their emails, their texts, and your Google...
read moreUsing Social Media to Build Your Personal Brand
Over the past month I’ve been asked to give a presentation at local colleges on using social media to self promote, it’s been a great experience. The students in the classes have been eager to understand these new tools and how they apply to their efforts to start their careers. So I thought I would share it with you as well as some of the insights I’ve gained from putting it together and from the questions that some in the audiences have asked. The concept behind this lecture is to get the students thinking about and...
read moreIs it The Art or Science of Good Design That Counts?
The ability to create clever visual metaphors is still a valuable skill, but it’s no longer a guarantee of a marketing campaigns success. In this age of new media it’s increasingly about the construction and inclusion of elements on a page that dictates the outcome and effectiveness. I took my first design class in September of 1981; 33 years later everything I learned about the design process has been turned on it’s head, forgotten, or antiquated by new technology. Visual grandiosity and cleverness is still there, but it’s moved to the...
read moreA Great Marketing Plan: The Sum of the Parts…
A good plan deployed now, is better than a perfect plan delayed. Apologies to General George Patton, I took some liberties with his quote, but so many great marketing plans and campaigns never see the light of day and their subsequent parts languish in obscurity because someone needs to take every contingency into account. It can’t be done, perfection that is, especially when you want to take advantage of an emerging opportunity, waiting to get the stars to align… just so… before responding is a lesson futility. …with the addition of...
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