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Where Does PR Fit With Social Media?
The advertising and marketing world has changed, no doubt about it. For proof of that, look to the PR world. What used to be a place of deep pockets, buttonholing, and populated by connected practitioners, is now an “every man for himself” world. The thing that’s great about the Internet is how it levels the playing field. Things like; cost, reach, influence, analysis, and overhead are no longer barriers to a company’s ability to enter and use a specific market or arena. When the Internet comes a knockin’ the rules change, the need to see...
read moreSEO isn’t dead. It just smells funny!
Apologies to Frank Zappa, it’s just such an apt quote for this subject and coming from a man who was an astute observer of human interactions during the latter part of the 20th Century, I just couldn’t resist applying it to a 21st century tech issue, SEO. predictions of SEO’s death have been around since 1997 and every year numerous articles are published about its passing or its need to Both maligned and praised by it’s practitioners, so much of SEO is guessed at and so much of it is misunderstood, it’s amazing that it’s ever...
read moreBlogging, the Core of In-Bound Marketing
For more than 15 years, blogs have been a tactic in search of a strategy — That isn’t the case any more. The corporate blog is making a comeback within social media circles. If planned and deployed correctly a corporate blog can be an enticing customer forum. With its low barrier to entrance, its strong branding capability, and its ease of visitor access, a corporate blog can be a great source of reliable information for customers (and non-customers) about a company’s culture and outlook at an early stage in the relationship. Blogs are now...
read moreThe most drastic of corporate solutions, the logo redesign!
Kirk: “Scottie I need more power!” Mr. Scott: “I’ve given you everything she’s got Cap’n she just can’t give any more” Spock: “Captain, might I suggest an alternate plan? Given the situa… ” Kirk: “Agreed, a complete redesign of Star Fleets logo, that will fix things!” Why is it that when a company or product is in trouble a complete logo redesign is done? Logos get redesigned all the time and not always for the best of reasons, some of those reasons...
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