Blog
Pie, Bar, Line… Which Chart Should You Use?!
Charts and graphs, laid-out horizontally or vertical, small or large, they’ve emanated from spreadsheet data or off the back of an envelope and they all have one thing in common. There is a correct chart format to be used for the information being portrayed. If the wrong format is used? At the very least the information shown is confusing, and at its worst, it can ruin a future. I am talking about the simple chart and graph. I’ve been working as a graphic artist now for over 25 years; in that time I’ve worked on all manner of projects...
read moreIn Praise of the Click-to-Chat!
Click-to-chat buttons, we don’t really like them, and are these even real people answering my questions? Much maligned and considered suspect, the chat button does however have its place and it does provide a vital and immediate link to your business for your audience. The other day I was having a conversation with a colleague about a feature on a web site. The feature in question was a way for an association’s membership to get advice on any subject, a classic helpline. The colleague lamented that the feature no longer garnered the large...
read moreDoes The RSS Feed Have a Future?
It’s tough being a teenager, I watch my kids deal with this on a daily basis. The crux of the issue for any teenager is the constant struggle to remain cool and trendy. As adults we all know that translates to how interesting and relevant you can be and it’s vicious out there for anyone who isn’t, cool and trendy that is, and it gets even worse in your mid teens. RSS technology turned 15 this year and by all estimates it’s no longer cool. As most teenagers will tell you they’d rather be dead than to be told they’re now reliable and stable,...
read moreA History of Blogging – Infographic
Any in-bound marketing effort needs to have blogging at it’s core, and that’s due in large part to its ease of deployment, it’s completely proprietary, and it’s fast. Each of these makes blogs a compelling medium but that last statement is key. Blogs are the go to medium for messaging and branding and if you use content marketing you know speed is vitally important in getting your message out there. Since hours count and since every one that goes by with no response can spell the difference between success and failure, a blog...
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