Blog
Why Podcast?
If you know me you know I am an avid podcast listener. I also create them, from the recording to the editing to the distribution. To me, it’s the perfect platform, and in the right hands (or voice), podcasting your story or content is easy to do. As in: easy to create and easy for your followers to digest. But where it really excels is in its ability to connect deeply and personally with an audience… the best part is, it can accomplish all of this inexpensively and quickly. With all that being said, why podcast? You do need to take...
read moreThe History of the Ampersand – Infographic
With the advent of Social Media, the ampersand gets a real workout. We all use this little symbol “&” to help save on our character counts and tie phrases together. But did you know that it had a much more important role in our language, both written and spoken? The ampersand was used to help differentiate words and characters, it helped to clarify the statements being written or preached by the clergy. The ampersand symbol is actually a ligature. A ligature is the connection of two letter forms to create one letter form. In...
read moreIf You Build A Landing Page, They Will Come!
But they might not stay. You spent time coming up with the perfect ad or content that drives your audience to your site for more. Why let that effort fall flat on a weak landing page? We all know that sending traffic to a regular page is like throwing a party for no reason. People come, not a lot, and those that do won’t really know why they’re there. They’ll soon leave confused and some might even be annoyed at wasting their time and they’ll blame you. Fear not, there are some simple devices that you can use on your...
read moreThere’s .eps, .jpg, .gif… m-o-u-s-e!
They are nonsensical, funny acronyms these abstract groupings of letters, but these file types have become, over time, the go-to files for just about every visual component of our lives. If you do any digital work you’ll need to know the how’s, what’s, and why’s to using them. In my career I’ve had to change the way I produce pieces three times. The first way was to do it all by hand, from hand drawing logo types, ruling lines, to spec’ing and laying out type and then manually going from negative to plate to press. The second way...
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